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AEO Workshops & Training for Marketing, Media, and Technology Teams

Help your team understand how AI search is changing visibility, content strategy, and buyer discovery. TechToWords provides practical AEO workshops, executive briefings, and training sessions for companies, agencies, associations, and media organizations.

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AI search is changing how buyers discover brands.

Your audience asks ChatGPT, Perplexity, Gemini, and AI Overviews for recommendations. This changes how content teams need to think about SEO, authority, structure, and brand visibility.

SEO knowledge, not AI search

Traditional SEO knowledge is still useful, but AI search introduces new visibility patterns, retrieval behavior, and measurement challenges your team hasn’t learned.

Leadership wants clarity, not hype

Executives need a clear explanation of what is changing, what matters, and where to invest — without being overwhelmed by jargon.

Publishing without direction

Teams create content but aren’t building the brand signals, topical authority, and retrieval-ready structure needed for AI visibility.
Kenny Lee presenting to a room of attendees

AEO Workshops & Training

Practical training sessions designed to make complex AI search concepts clear, useful, and actionable. Led by Kenny Lee, an engineer-turned-SEO and AEO strategist, each session is tailored to your team’s level and goals.

  • Clear understanding of SEO vs AEO and what changes in AI search.
  • Practical AEO framework your team can apply immediately.
  • Retrieval-ready content checklist for structuring new and existing pages.
  • Topic and entity mapping methods for building topical authority.
  • Prioritized next steps for content and visibility improvements.

Session formats

Each format is tailored to your audience — from strategic overviews for leadership to hands-on exercises for content teams.

Executive Briefing

A focused session for founders, C-suites, and senior managers. Covers what AI search changes, how answer engines retrieve and cite sources, and what leadership should prioritize next.

Team Training Workshop

Practical training for marketing, content, SEO, and editorial teams. Covers answer-first content structure, retrieval readiness, entity relationships, topic authority, and trust signals.

Hands-On AEO Workshop

Interactive session where participants apply the framework to their own brand. Includes AI visibility testing, content diagnosis, topic mapping, and AEO-ready article outline creation.

Conference Talk or Keynote

A clear, engaging talk for events, conferences, and professional communities. Adaptable to 30, 45, or 60-minute formats with angles like “From Keywords to Answers” and “Ranked ≠ Cited”.

Custom Corporate Training

Tailored sessions for companies with specific products, markets, or challenges. May include pre-workshop website review, competitor visibility review, industry-specific examples, and follow-up advisory.
Read more on our framework

Workshop formats to help your team master AI search visibility

45-60 Minute Executive Briefing

Best for leadership alignment, corporate events, and introductory sessions.

Suggested title: From SEO to AEO: How AI Search Is Changing Brand Visibility

Includes

  • Strategic overview
  • Industry implications
  • Key risks and opportunities
  • Practical next steps
  • Q&A

Best for

Leadership teams seeking a concise, high-impact introduction to AI search strategy.

Half-Day Team Workshop

Best for marketing, content, and SEO teams that need practical training.

Suggested title: Signal & Source: Architecting Content That Wins in AI Search

Includes

  • AEO fundamentals
  • Content structure training
  • Retrieval-ready content examples
  • Team exercises
  • Website/content review
  • Action planning

Best for

Marketing and SEO teams ready to build hands-on AEO skills and create an actionable content plan.

Full-Day Training

Best for organizations that want deeper transformation.

Suggested title: Building an AEO Content System for Google and AI Search

Includes

  • AI search landscape
  • SEO vs AEO
  • Entity and topic mapping
  • Content architecture
  • Page teardown exercises
  • AEO-ready content briefing
  • Measurement discussion
  • 90-day action planning

Best for

Organizations committed to a full AEO transformation with a structured 90-day roadmap.

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How it works

From initial brief to post-session follow-up, here is how we deliver workshops that create real clarity and momentum.

  1. Brief

    We understand your team, industry, current content challenges, and what you want participants to walk away with.

  2. Customize

    We tailor the session format, topics, examples, and exercises to your organization and audience level.

  3. Deliver

    We run the session either online, in person, or hybrid with clear frameworks, real examples, and practical takeaways.

  4. Follow Up

    Optional advisory session to review progress, answer questions, and refine your team’s AEO action plan.
Kenny Lee, founder of TechToWords

Why work with TechToWords?

TechToWords is led by Kenny Lee, an engineer-turned-SEO and AEO strategist with over 10 years of experience creating technology content for SaaS, AI, cloud, software, and engineering brands.

He has conducted AEO workshops and briefings for business, marketing, media, and professional audiences. His advantage: he can explain technology ideas clearly and turn emerging AI search concepts into practical frameworks teams can actually use.

Learn more about Kenny
  • AWS
  • HubSpot
  • Uptech
  • Setapp
  • PeopleLogic

What our clients say about us

Kenny has written 100+ articles for us on topics related to everything from DevOps to AI/ML, software engineering, networking, cybersecurity, and more. Finding someone with SEO, computing, and writing skills is challenging, and we feel fortunate to have Kenny on the team.

Orange Line Orange Line, Australia

What sets Kenny apart is his intuitive nature to conduct deep research on your subject matter, delivering high-quality informational content that appeals to both Google’s algorithm and ultimately, your audience.

Ashley Edison Ashley Edison, UK

It’s always a pleasure to work with Kenny. He provides top-notch articles and meets all our requirements.

Uptech Uptech, Ukraine

Working with Kenny is always flawless. He writes quality texts, constantly diving deep into topics resulting in high-converting articles and pages on our website.

PeopleLogic PeopleLogic, Ukraine

Frequently asked questions

Answers to common questions about AEO workshops and training sessions.

  • It can be adjusted. For leadership audiences, the session is strategic and jargon-free. For marketing and content teams, it becomes more practical and implementation-focused.

Ready to train your team for the AI search era?

Turn confusion into a practical roadmap your team can act on.

Book a Workshop